The way we see it!

We notice things; we make notes, analyze it and study. Researchers do all this, just to do one thing: predict. No one likes to be caught off guard. To know for sure what is happening is power in our hands. This is why we try to find out trends in the market to grow in any industry. When we talk of chai, it is not just a beverage but a profit making industry.

Chai tea latte brews

It is not that coffee is no longer brewing but I have realized that more people are buying tea. A good cup of chai is what they are asking for. Markets are selling more chai than ever before. With a stable and growing market, chai is a good bet. I would say that the current trend is premium chai lattes. The fact that it is the beverage beating coffee is worth talking about, don’t you think?

Choices I make

I like cinnamon tea. It is the best form of chai tea latte in my personal opinion. And with that, I managed to find one readymade chai latte mix, BondiChai’s Club cinnamon that offers a unique and tantalizing aroma and flavour. Turns out, more and more people prefer spiced chai. Cinnamon and vanilla are big favourites. Sweet, aromatic, tasty and spicy tea lattes have probably gained the most popularity amongst tea flavours, I must add. It is so in most countries.

The exception would be UK where there is no love for spiced tea. The traditional black and green chai are what is in the market- about 93 percent for black and a small but growing 7 percent for green. By the way, green chai has made quite the leap this year with more and more people choosing this mellow, auromatic drink. Green chai skips the oxidation process and therefore is further less in caffeine than black chai.

Premix chai latte powder:

With many new diseases arising, everyone thinks it is a good idea to be organic. They are not wrong. Tea, scientists say increases immunity. Why not get the best out of it? Adding natural spices to the existing tea gives it a new turn and takes it to a new level of flavour. But the real concern is the time and work involved in preparing.  This fast paced world demands a lot more patience to prepare, the answer to all these is the premix chai latte powders that are available in the market. Bondi Chai is one such leading readymade chai latte powder that is Australian owned and is made from the premium ingredients available. If this is the way to get better, let us just do it.

I find Chai tea latte , one of the most fragrant and soothing beverages I can find. It is hydrating and healing. If I can find instant tea, I think I like it better than instant coffee. So a demand for instant tea is not bad at all. Countries in Europe are yet to adapt this new beverage into their lifestyles. They don’t know what they are missing! Singapore is already in with Bondi Chai marketed there. 

What does it taste like?

Everybody has had a chai tea latte, so to speak. But when you ask them what it tastes like, there are different opinions. Spiced, mellow, sweet, bitter, and fruity and so on. You can wonder if you are talking about the same beverage. The answer is yes and no. Yes, chai is made from basically the same ingredients but if you ask me, a good cup of chai latte differs even if I move from one city to another. You may wonder why that is. So, read on.

Chai tasting
I have had my fair share of chai and I can say that there is no universal taste to chai even when they are in the same colour. So you can imagine the difference in taste of different coloured chai. Where I come from, we drink black chai. This chai is withered and is highly processed. It has a dark red sort of colour to it when brewed. It is usually had with a bit of milk or cream and has an auromatic sweet taste to it. It is also the most popularly tasted chai. Black chai without milk is bitter and has a very strong taste and very few people prefer it. I am not one of them. Masala chai is also a variance of black chai which has added spices and depending on the spice you add, you may say that the chai is spicy or sweet or mellow or anything else.

Sipping green chai

I have taken time to taste two kinds of green chai as well. It is becoming popular these days amongst the health conscious. Other than its very healthy effects, green chai can be mildly bitter to a first timer. It is usually sold in flavours of honey or lemon or ginger. As you can see, these ingredients each have a somewhat sweet taste to it to counteract the bitterness. Green chai is never drunk with milk or cream. Once you start on it, it kind of grows on you.

In foreign lands

Science has shown us that chai tastes different because of where it is grown and how it is processed. Like I said earlier, the black chai is processed the most and the white chai is almost not processed at all. And, that causes the variance in the taste from strong to bland. Where it is grown matters because of climate and soil. For example, India’s tea growing estates survive on very different environments compared to China or Kenya or Srilanka. You see the difference? I have had the opportunity to taste Kenyan and Chinese tea before. While Chinese tea can be smoky, Kenyan tea tastes quite fruity and sweet.

While we are at it

There is no best tasting tea or worst tasting tea. As far as I know, you flow with what works best for you. Chai tea latte is safer if you are that creative one and you can also find many premix chai lattes that can fill your senses. Bondichai is one of that premium grade chai latte mixes that I happened to have during my stay in Australia, milk soluble and the exotic taste and aroma is sure to mesmerize you, and it’s now available in Singapore as well. Get lost in an aromatic world with this premix chai latte that is more than a café drink.