Thursday 3 September 2015

Converting Coffee-loving Singaporeans to Bondi Chai Enthusiasts

Singapore is said to be a coffee-drinking nation. Then how to convert them to Chai Latte fans? Bondi Chai Singapore has taken up the challenge!

Bondi Chai is a popular café beverage in Australia. It is a premium pre-mix chai latte powder which cafes use to make exquisite chai latte drinks for Australians. Australian–made , it is served in more than 3000 cafes in Australia. It can be served hot or cold or in many variations. Consumers and cafes have accepted Bondi Chai in Australia in a big way and appreciate its subtle yet significant taste and quality, which differentiates Bond Chai from its competitors, creating a brand following of loyal patrons.

Now, Bondi Chai is available in Singapore. It is hoping to flourish in the Singapore cafes, adding more vibrancy to the Singapore’s Café culture.

Bondi Chai pre-mix powder is available in 2 flavours; Club Cinnamon and Vanilla Honey. These flavours are soothing and relaxing. It is best serves with steam milk which cafes with espresso machines have no problem making the drink.

However, Singapore has a strong coffee drinking culture. No worries as Bondi Chai is apt to adapt to Singapore culture. Bondi Chai latte was developed specifically targeting the Australian café culture and consumer tastes.














This is an unexpected advantage for Bondi Chai in Singapore as Singapore’s café culture is evolving. With more international exposure and changes in tastes, and the need for new culinary adventures and experiences, Bondi Chai aims to contribute to theses environmental changes to add more vibrancy to the Singapore Café culture.

From Australia’s experience, Taste is the upmost important element for Bondi Chai.  By combining taste with pairing from food, themes and other unique concepts, Bondi Chai Singapore aims to accentuate the Chai Latte drinking experience in the cafes. With the cooperation with café owners, Bondi Chai Singapore is willing to work together to provide a great chai café culture experience to café enthusiasts. As in Australia, Bondi Chai Singapore believes there is a latent desire in Singaporeans for warm frothy drinks as well as new exciting chai creations.

Variety of chai creations, flavour or tastes with innovative pairings will convert more Singaporeans to chai lovers. Chai parings in Singapore are typical with muffins or pancakes. Going beyond these food pairings, chai latte should be served as an experience. The opportunity here for Bondi Chai is plenty. Bondi Chai ability to adapt to these new pairing experiences is due of its unique versatility. The pre-mix powder can be used in many food and drink recipes, catering to the unique demands of each café’s theme.

Bondi Chai Singapore has published a drinks recipe e-book which contains Singaporean fusion chai latte recipes. Bondi Chai Chendol and other recipes are unique recipes. This is the first e-book in the series. These creations will accentuate the need and taste of the simple hot cup of Bondi Chai latte.

Bondi Chai is also halal certified. Thus the increasing number of halal certified cafes in Singapore will find it a great option . Halal cafes could utilized Bondi Chai in their creative concepts to serve the muslim patrons who have become ever-increasingly culinary adventurous in Singapore.

Innovations in recipes or flavours with innovative pairing will give Bondi Chai an edge. A simple cup of Bondi Chai latte may give a whole lot of experiences, memories and attachment. This may path the way to more Bondi Chai converts. Bondi Chai is just not a cup of Chai Latte!

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