Tuesday 3 November 2015

The way we see it!

We notice things; we make notes, analyze it and study. Researchers do all this, just to do one thing: predict. No one likes to be caught off guard. To know for sure what is happening is power in our hands. This is why we try to find out trends in the market to grow in any industry. When we talk of chai, it is not just a beverage but a profit making industry.

Chai tea latte brews


It is not that coffee is no longer brewing but I have realized that more people are buying tea. A good cup of chai is what they are asking for. Markets are selling more chai than ever before. With a stable and growing market, chai is a good bet. I would say that the current trend is premium chai lattes. The fact that it is the beverage beating coffee is worth talking about, don’t you think?

Choices I make


I like cinnamon tea. It is the best form of chai tea latte in my personal opinion. And with that, I managed to find one readymade chai latte mix, BondiChai’s Club cinnamon that offers a unique and tantalizing aroma and flavour. Turns out, more and more people prefer spiced chai. Cinnamon and vanilla are big favourites. Sweet, aromatic, tasty and spicy tea lattes have probably gained the most popularity amongst tea flavours, I must add. It is so in most countries.


chai tea latte


The exception would be UK where there is no love for spiced tea. The traditional black and green chai are what is in the market- about 93 percent for black and a small but growing 7 percent for green. By the way, green chai has made quite the leap this year with more and more people choosing this mellow, auromatic drink. Green chai skips the oxidation process and therefore is further less in caffeine than black chai.

Premix chai latte powder:


With many new diseases arising, everyone thinks it is a good idea to be organic. They are not wrong. Tea, scientists say increases immunity. Why not get the best out of it? Adding natural spices to the existing tea gives it a new turn and takes it to a new level of flavour. But the real concern is the time and work involved in preparing.  This fast paced world demands a lot more patience to prepare, the answer to all these is the premix chai latte powders that are available in the market. Bondi Chai is one such leading readymade chai latte powder that is Australian owned and is made from the premium ingredients available. If this is the way to get better, let us just do it.

I find Chai tea latte , one of the most fragrant and soothing beverages I can find. It is hydrating and healing. If I can find instant tea, I think I like it better than instant coffee. So a demand for instant tea is not bad at all. Countries in Europe are yet to adapt this new beverage into their lifestyles. They don’t know what they are missing! Singapore is already in with Bondi Chai marketed there. 

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